Years ago, when I was running a crew for a big roofing company, it became obvious then that having shares or ownership in the company was not going to happen. At that time, my family was growing and we were feeling the need for more income. So, with a lot of courage and support, my wife and I made the decision to start our own Edmonton roofing company.
When I created my company, I did not know what to call my new roofing business. The names that I wanted were either taken, sounded too cliché, or were, quite frankly, just boring. So, I decided to go to the back of the alphabet and chose XL Roofing Inc. I knew that, with my hard work and roofing knowledge, my Edmonton roofing company would sell itself. For the most part, being a small company, it did. But I always knew that one day I would revisit the company name to make it sound more appealing to customers and have more meaning to me.
Fast forward to 2016. With the downturn of the economy and the growth of our roofing company, Edmonton’s residential and commercial property owners gave us a promising business and I felt this was the year to re-analyze our company’s profile – which included our company name and logo. I ran into Dennis Michael, owner of Wake Creative, and started to learn about branding and rebranding. I witnessed his passion for his business and his clients. From that, I knew I had to hire his company to help us tell the story of my roofing company, my family and the people I work with. This would include our new logo, design, and most importantly who we are.
We also do our absolute best for our clients by looking out for their best interest, which means never selling them more than what they want and need. We are an ethical residential and commercial roofing company, and our estimates are always fair, competitive, and honest and we encourage our clients to hold us accountable by asking questions, getting quotes from other roofing companies, and being around to watch the roofing project unfold.
Most of all, as one of the most reputable local residential and commercial roofing companies, Edmonton clients can expect our team to respect their family and property at all costs.
We are Crest Roofing & Co.