Years ago when I was running crew for a big roofing company, it became obvious at the time that having shares or ownership in the company wasn’t going to happen. At the time, my family was growing and we were feeling the need for more income, so with a lot of courage and support, my wife and I made the decision to start our own Edmonton roofing company.
When I created my company I didn’t know what to call my new roofing business. The names that I wanted were either taken, sounded to cliché or were quite frankly, just boring. So I decided to go to the back of the alphabet and chose XL Roofing Inc. I knew that with my hard work and roofing knowledge my company would sell itself. For the most part, being a small company, it did, but I always knew that one day I would revisit the company name to make it sound more appealing to customers and have more meaning to me.
Fast forward to 2016. With the downturn of the economy and our business growing, I felt this was the year to re-analyze our company’s profile – which included our company name & logo. I ran into Dennis Michael owner of Wake Creative and started to learn about branding and rebranding. I witnessed his passion for his business and his clients. From that, I knew I had to hire his company to help us tell the story of my roofing company, my family and the people I work with. This would include our new logo, design and most importantly who we are.
We are building a company that is family focused and we encourage our staff to make their own decisions. We show our employees that we appreciate them and their hard work by giving them a workplace environment of respect.
We also do our absolute best for our clients by looking out for their best interest, which means never selling them more than what they want and need. Our estimates will always be fair, competitive, and honest and we encourage our clients to hold us accountable by asking questions, getting quotes from other roofing companies, and being around to watch the roofing project unfold.
Most of all we respect our client’s family and property at all costs.
We are Crest Roofing & Co.